The project is developed and curated by Joas Nebe.
“Everyone of us, in some determinated moment, we have been involved in some uncomfortable situation because of communication, or rather not-communication. The most of the times is due to standardization and formalization the language.
From here is where the proverbs and pep talks are coming. They are standard texts that generalize specific cases and situations. These can be very useful in certain situations, but not always, because in each case leaves out a hidden information. These situations are repeated in companies to motivate their own employees, as well as are used in advertising itself or on their websites. On the websites of these companies, their own descriptions are as formal as proverbs and pep talk.
This interesting video art work, curated by Joas Nebe collaborating with other artists, shows a reflection over the standardized communication in all aspects and views from different blocks. It is divided in two parts: Pep Talks and Proverbs, where comprises a serie of videos, most of them created for this project, where different pep talks and probervs are interspersed.
Each artist choose a proverb or pep talk to develop his own part. Every one of them comes from a different country, therefore this fact makes a wide vision and perception of the main subject. As well as, every creator is using several video art´s technics, where the viewer can perceive through this videos what each artist is suggesting and try to define.
In this exceptional work we can find an assortment of video art, which every artist choose to express better his own concept: from a static image, through photography black and white, up to silence (which is sometimes the best form of expression).
(Anna Corpas Sanya, art historian)
“Talking is essential for human relationships. Most talking is very formal due to time saving reasons. For example proverbs are formular reactions to standardized everyday situations that bare any individual nuance.
Nevertheless many of them are used daily by most of us. By using common wording the talker is saving time and energy which otherwise he/she would have to invest in finding the appropriate expression for what he/she feels/want to say.
The best known standardization in talking is pep talk and proverbs. But there are other opportunities to use formal wording, e.g. in commercial texts, on website introducing a company etc.. Here we come to another aspect of what formal wording stands for. Standardized communication allows to hide content by leaving it away. A good example for this kind of censored formal communications are the websites of intelligence agencies (third text ressource).
The project´s objective is to investigate formal communication in all aspects. In asking different video artists with different cultural background to interpret the proverbs the standardisation of unconscious communication should be revealed.”
(Joas Nebe, curator)
Kisito Assangi/Togo/France/UK, Beate Goerdes/Germany, Cora de Lang/Argentina, Germany, Michael Baastrup Chang/Denmark, Marty McCutcheon/US, Joas Nebe/Germany, Evrensel Ürüm/Turkey, Alison Williams/RSA
Art historical advice: Anna Corpas Sanya